ABOUT

NAZRR IS THE WORLD’S FIRST INDEPENDENT BRAND AND DESIGN GROUP UNITING CULTURAL CREATIVES AND PRODUCERS. WE OPERATE AS A MULTIFUNCTIONAL LIFESTYLE BRAND FOR BOTH MEN AND WOMEN, BLENDING AMERICAN AND ANCESTRAL INFLUENCES WITH ELEGANCE AND INTENTION. DRIVEN TO CREATE TIMELESS WORK BY PORTRAYING AN AESTHETIC THAT IS UNIQUELY OUR OWN.

ROOTED ON THE EAST COAST OF THE UNITED STATES AND STRENGTHENED BY DEEP FAMILIAL TIES ABROAD, OUR MISSION IS TO HARMONIZE DIVERSE CULTURAL HERITAGES WITH A CONTEMPORARY AESTHETIC THAT SPEAKS TO TODAY’S GLOBAL AUDIENCE. AT THE CORE OF OUR ETHOS IS A COMMITMENT TO HONORING OUR CULTURAL LINEAGE WHILE EMBRACING A MODERN, FASHION-FORWARD SPIRIT. CULTURAL AND FLY DEFINE THE VERY ESSENCE OF OUR EXISTENCE.

BORN OF IMMIGRANT PARENTS, WE COME FROM RICH, MULTIFACETED BACKGROUNDS. OUR PURPOSE IS TO ILLUMINATE OUR ORIGINS UNAPOLOGETICALLY FOR THOSE WHO UNDERSTAND AND THOSE WHO SEEK TO. WE INVITE YOU TO JOIN OUR COMMUNITY, GROUNDED IN SHARED IDENTITY, CREATIVITY, AND CLARITY. THIS IS A NAZRR FREE ZONE.

WE PARTNER WITH HIGHLY ESTEEMED MANUFACTURERS TO ENSURE EXCEPTIONAL CRAFTSMANSHIP AND CONSISTENT QUALITY. AS A BRAND FIRMLY PLANTED ON THE EAST COAST, WE TAKE IMMENSE PRIDE IN SUPPORTING OUR LOCAL ECOSYSTEM, COLLABORATING WITH ARTISANS TO BRING OUR CORE GARMENTS TO LIFE BOTH HERE IN THE U.S. AND IN OUR CHERISHED HOMELANDS ABROAD.

NAZRR DEFINED NAZAR [ARABIC: ‏نظر]
PRONUNCIATION (ARABIC): [NAZˤAR]
PRONUNCIATION (ENGLISH): [NA-ZER]

A WORD OF ARABIC ORIGIN, MEANING SIGHT, SURVEILLANCE, AND ATTENTION. A SYMBOL OF PROTECTION AGAINST THE IMMORAL EYE. NAZRR REPRESENTS A LIFE FREE OF ILL WILL AND NEGATIVITY, ONE GROUNDED IN SPIRITUAL CLARITY AND INTENTION.

WE ARE AN INCLUSIVE COMMUNITY AND LIFESTYLE COLLECTIVE, FREE FROM JUDGMENT, PREJUDICE, OR HATE. WE CONDEMN ALL FORMS OF DISCRIMINATION AND UPHOLD THE INTRINSIC WORTH OF EVERY HUMAN BEING. IN ACKNOWLEDGING LIFE’S FLEETING NATURE, WE CENTER OURSELVES IN REVERENCE AND GRATITUDE FOR THE DIVINE. WHEN FACED WITH ADVERSITY, WE RETURN TO OUR ROOTS AND THE VALUES THAT GUIDE US.